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Friday June 3, 2005 6:59 pm

Experiments In Marketing




Posted by Andru Edwards Categories: Marketing

All businesses need to advertiser in some fashion sooner or later. Trying to gauge how well a particular product/service will do with any of these forms of advertising can be like predicting winning lottery numbers and trying non-mainstream forms of advertising can be a risky proposition.

How then can you hope to know what will work best before spending your money? MarketingExperiments.com aims to help you do just that by proving a place where other companies publish the details of their ad campaigns and their results. The site covers virtually every form of advertising you can think of and some you probably haven’t. The marketing experiments range from three to eighteen months and include budgets ranging from $4500 to $100,000+. The companies participating include some of the largest online names such as eBay and the Bargain Network. Details of the experiments called “Web Clinics” are available as Windows Media and Real Player audio downloads along with written notes showing budgets, timelines and other specifics of the campaigns.

All that and the site and newsletter are completely free.


Read More | Marketing Experiments

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