Now this is good news for those of you who run websites - Google has just launched Google Co-Op. The goal of Google Co-Op is to allow a user to create and integrate a customized version of the Google search engine into their website. You are able to specify which sites you want your Co-Op site to search, which means results will be displayed only for those sites you choose.

Aside from choosing which site(s) you want to include, you also have the choice of customizing the look and feel of the results page, how content in the results should be prioritized, and even if others can contribute as well.

It appears, however, that the home run here is that Google Co-Op gives the options of displaying your AdSense ads in the sidebar, providing the possibility of increased revenue. If you make a large portion of your income from Google AdSense, this becomes a no-brainer. Not only can you incorporate your AdSense into search results, but you can also ditch your current site search tool, as Google will likely do a better job.