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Wednesday May 11, 2005 5:25 am

Individualizing Your Site




Posted by Andru Edwards Categories: Marketing, Planning

The Internet is a crowded place, and as you will notice, it is hard to develop a truly original idea that someone else is not already doing. That being the case, your individuality needs to stem from your own originality. One of your main goals should be to stand out from the pack, positioning yourself in an optimal spot in your marketplace. Here are a few tips on gaining that edge:

  • Go with something you know. The more knowledge you have about the sector you hope to enter, the greater the chance that those seeking out that information will find your site to be a resource. If you can prove that you know your craft, you will build credibility and a strong rapport with your visitors.
  • Go with something you love. Building on the first concept, if you can develop something that you are not only knowledgeable about, but are also passionate about, you will gain a nice personal fulfillment from your work. The fun you are having will come across in your work to your readers, as you will likely be more excited about the effort required to make it a success. You will also be able to come into contact with others who share your passion, again making your venture that much more rewarding.
  • Provide a cost-free resource. Whether you are writing articles or selling merchandise, web surfers are attracted by content which they do not need to pay for. Whether that is an ad-supported RSS feed or a merchandise giveaway, give your visitors a reason to not only be excited about your online presence, but to want to return to see what’s next.
  • Respect your visitors. The one thing plaguing the internet these days is spam. Your visitors want to know that any information that they give you will not be sold or shared with a third party. Put up a privacy policy, and be sure to explain your intentions. If you can gain your visitors’ trust, you will then gain their loyalty.

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