I have recently been getting into RSS and studying it for all that it can be, which is a lot more than a method to syndicate blog content. As it turns out, you can use RSS to distribute audio, video, and just about any other type of media you can think of. Think of the marketing opportunities - you have a new product you want to show off; instead of just posting a blurb about it on your site, you can do a video demonstration and include the link in your blurb. Anyone subscribed to your RSS feed automatically received your commercial in their reader, TiVo-style. Or you can have a weekly audio blurb giving a general overview of the textual content you posted on your site over the past week, and it will be waiting in your subscribers iTunes program when they get home. Companies like FedEx are even allowing customers to track packages via RSS, eliminating the need to visit their website for that information. Check out this article from for more RSS marketing information.

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