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Monday July 18, 2005 9:06 pm
Remember to Represent Your Personal Brand
One thing that all entrepreneurs should remember is that it is important to constantly be getting your brand out there in all you do. Now, if you are the sole person running your venture, then you become the brand - and the brand becomes you in a way. There are a few small steps you can take to represent your brand to the fullest, and leave a great impression on those you come in contact with, or interact with digitally.
But what is a personal brand? Peter Montoya, author of The Brand Called You, defines it as “a personal identity that stimulates precise, meaningful perceptions in its audience about the values and qualities that person stands for.” But your personal brand is only as strong as the moments in which it is manifested.
Now, because YOU are the product, because YOU are what people want, and because YOU need to make an UNFORGETTABLE first impression; everything must be stamped with your personal brand.
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