Bob Artner, the Veep of TechRepublic, has an interesting program on ZDNet which sums up five elements of an effective professional blogger. It is done on a whiteboard video, and is very unique - as well as spot on, I believe. This is a good viewing piece for anyone that wants to blog effectively, and sustain a captivated audience. This is one that I see quite a few people talking about, so it must be good!

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