On Gear Live: Giveaway: Cosmos: A Spacetime Odyssey on Blu-ray!

Latest Gear Live Videos

Wednesday February 6, 2013 6:15 pm

Twitter acquires Bluefin Labs to create innovative ad products

Bluefin labs acquired by twitter

Twitter is expanding on its Nielsen deal to develop social TV ratings through an acquisition of Bluefin Labs, a firm specializing in statistics for television networks. The acquisition, says Twitter, will allow the social network to create "innovative new ad products."

Second-screen apps seem to be on the rise these days, but in the case of Twitter, people are more than likely already using it while watching TV. The question is, how much money will this bring Twitter through advertising?

Read More | Twitter Blog via Engadget

Advertisement

Advertisement

Commenting is not available in this weblog entry.

Advertisement