It's pretty hard to get a message across in 140 characters or less. I know, I'm a journalist and I've had to do it professionally. But maybe you feel you are still getting too much information that you might not want. Maybe you just have a friend who has tweeted you to save the whales twenty times too many.

Well, now you can mute them.

Twitter has just unveiled its newest feature, the mute option. With the press of a button the you can select users in your feed that you just don't want to hear any more. You will no longer see their tweets, retweets, SMS or push notifications

It's not a full block feature. The biggest difference is that they can still follow you. They can still see your feed, share and retweet your posts and reply to you. You just won't see it in your timeline. They can also send you a direct tweet. The muted user does not receive any notification that you have shut them up.

You won't have to listen to them and they won't be upset with you. Now I can get back to seeing what trending without having to save any of those darned whales.