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Thursday June 2, 2005 6:48 am

Yahoo! Mindset Search




Posted by Andru Edwards Categories: News

A quick note about a new Yahoo! product to be aware of. Yahoo! is now testing their Mindset “intent-driven” search tool. It basically works in a way that allows you to tweak your results by moving a slider between informational and commercial-driven results. Here is an example:

A search for the term “iPod” normally brings Apple’s iPod homepage to the top of the results. If I slide the scale all the way over to shopping, the results change giving me a site called Happy Shopping. If I slide it over to the research side, I get iPodLounge as my top result.

What makes this so interesting is that if this takes off, it will makes your site a bit easier to find - whether it is an informational or commercial venture. Happy Shopping would never appear in the top 10 search results for the term “iPod” - let alone number one. However, if a consumer wants to buy an iPod, Yahoo! recognizes that they would get a good deal from Happy Shopping, and places them at the top.


Read More | Yahoo! Mindset Search

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