Blog Business Summit: What’s Next In Online Communication?

Posted by Andru Edwards
Categories: Blogging, Design, Features, Marketing, Planning

Jeremy Pepper, Jeanette Gibson, and John Starweather

How does Cisco manage relationships with End Users when there is a reseller middle man?

By providing them a unique way to interact with the company online. They can log in and get a personalized view, along with interactivity.

Can they talk about steps they are taking to educate employees internally about the potential for engagement, so that they understand the impact of blogs, podcasting, etc.?

To educate, you need to have some good data so that you can show how influence really moves across the Internet, and how something you might post online actually reaches customers and hits the community. Cisco puts a blog, podcasting, and news section on their Intranet system, so global employees can all get to that information easily.

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Google Launches Co-Op Search Engine Service

Posted by Andru Edwards
Categories: Advertising, Design, Revenue

Now this is good news for those of you who run websites - Google has just launched Google Co-Op. The goal of Google Co-Op is to allow a user to create and integrate a customized version of the Google search engine into their website. You are able to specify which sites you want your Co-Op site to search, which means results will be displayed only for those sites you choose.

Aside from choosing which site(s) you want to include, you also have the choice of customizing the look and feel of the results page, how content in the results should be prioritized, and even if others can contribute as well.

It appears, however, that the home run here is that Google Co-Op gives the options of displaying your AdSense ads in the sidebar, providing the possibility of increased revenue. If you make a large portion of your income from Google AdSense, this becomes a no-brainer. Not only can you incorporate your AdSense into search results, but you can also ditch your current site search tool, as Google will likely do a better job.

Read More | Google Co-Op

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The Low Down On Web Page HTML Titles

Posted by Andru Edwards
Categories: Design, Planning

For those looking to build up their own website from scratch, I think it might be worth your while to check out the video above for a couple of pointers if you are a novice. HTML titles are an important step to make sure you cover, because this is how search engines will identify you to potential visitors who find your site through a search query. This video shows what to look for and how to make sure your page titles are up to snuff.

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Things To Consider Before Redesigning Your Website

Posted by Andru Edwards
Categories: Design, Features, Planning

It’s a familiar story. Your Web site was designed around the time when an upstart named Google was just getting their foot in the door of the Search Engine market. At the time, it was a great Web site. It might have even had some cool new features like some JavaScript rollovers or maybe even some Flash.

Unfortunately, times change. Those image rollovers that you used to think were innovative are now horribly outdated and your competition seems to have redesigned their Web site about every 6 months since yours went live several years ago. It’s time to redesign.

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HTML Dog HTML and CSS Tutorials

Posted by Andru Edwards
Categories: Design

One thing that new web designers should be aware of are Cascading Style Sheets. The Internet is taking a turn, moving most things that were done in straight HTML to CSS. If you are looking to put a new site up on the web, check out HTML Dog. HTML Dog is a guide and resource, for beginners and experts alike, to the most commonly used technologies in making web pages - HTML and CSS. I have found this site to be comprehensive, easy to understand, and always up to date. I have recommended many a friend who was looking to create, or update, their internet presence to this website. Heck, if after reading a bit you are still a bit confused, they even offer design and consulting services.

Read More | HTML Dog

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Get Your phpBB Forums Indexed

Posted by Andru Edwards
Categories: Design, Marketing

Check out this cool bit of code that allows message board forums to be spidered by search engines like Google. You see, when the spiders hit a URL that includes a session ID, they turn the other way. The following bit of code removed the session ID when it senses a spider, leaving all the information and textual content there to be picked up. This in turn gets more of your pages picked up. This is especially important for business owners who have support forums - questions and issues you have responded to will now show up in search results. Grab the code after the jump.

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The Top 10 Web Design Mistakes

Posted by Andru Edwards
Categories: Design, Planning

This list notifies the reader of ten mistakes often made in web design. After giving it the once over, I can easily say that I agree with pretty much everything said here. The big one here, as far as I am concerned, is leaving the price off of a product page. I can’t tell you how many times I have been thoroughly frustrated with a product site not listing the price of something I was interested in, instead pointing me towards a sales representative phone number. At that moment, they lose my business. Check out the article, which also lists the top 10 web design mistakes for years past as well.

Read More | UseIt

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