On TV Envy: Microsoft Pulls Out of Family Guy Special

We’re giving away a limited edition Modern Warfare 2 Xbox 360 bundle!

We are kicking off our holiday giveaways with a bang! We’ve teamed with our friends at shoot it! to bring you this Modern Warfare 2 Xbox 360 limited edition console, a $400 value. The bundle includes a custom Xbox 360 console with exclusive design, a 250GB Xbox 360 hard drive, Call of Duty Modern Warfare 2, a pair of black controllers, and more. It hits stores on November 10th, and we’ve pre-ordered one that we’re giving away to one of you. Be sure to check out the giveaway rules to see how to enter!

Gnomedex 8.0: Using social media for good causes with Beth Kanter

Posted by Andru Edwards Categories: Blogging, Business Tools, Features, Planning

Beth Kanter is a technology trainer for non-profit organizations. Online, she blogs at Beth’s Blog. She experiments with all types of social media tools. Things like Facebook, FriendFeed, Flickr, Qik, etc.

Today Beth is going to talk about how she has raised money to support disadvantaged children in Cambodia.

  1. Make it Personal - When you talk about your cause, you make it very personal. Beth has adopted two children from Cambodia. However, there are kids in Cambodia who don’t have adoptive parents, and some are even considered the head of their household, due to not having parents.
  2. Stories - Tell stories about the kids and the impact that the foundation she was working with was having on the children. Also share stories about what she learned doing the work, as it was unfolding.
  3. Three Rs of Network Weaving- Relationship building, Rewards, and Reciprocity. Putting that into action, Beth told stories about the t-shirts that she was able to get as part of her fundraising efforts. She blogged about the issues, and she continued interweaving those relationships that she was building.
  4. Fun, Humor, Easy, Passion
    5. - Beth’s birthday was during the campaign, and she used Facebook to ask her friends to donate $10 to the cause. She also made a series of videos with her kids to attempt to solicit her network. That got others to solicit their networks.
  5. In the middle of the campaign, Beth just continued blogging and sharing about the campaign using the different networks and tools at her disposal. She tried to focus on people that had larger networks, counting on the compounding effect.

Beth than put out a challenge - can we get 250 people to donate $10 to send someone to college? I have sent the link out to my Twitter network, and I am putting it here now. If you have $10 (or $5, or even $1) to help someone less fortunate than you, please go here: Beth Kanter’s call to action


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Gnomedex 8.0: Meet Generation Y with Mark Bao

Posted by Andru Edwards Categories: Blogging, Features, Planning

We are ready to chat with Mark Bao, the 16-year old entrepreneur, and the youngest person to ever speak at Gnomedex. Mark runs Avecora, which does web apps. In the future they hope to do social consumer electronics. He also won me over by introducing himself as an avid Gear Live reader, as we got into a conversation about the BlackBerry Thunder.

Generation Y.5, how will they affect the future of technology? FIrst, they have more exposure to new technology. Companies are making it easier for technology to be used, but also this generation is more used to having it around and therefore more comfortable with it. Next, tech innovators and entrepreneurs will be brought out of this generation, and as such, there is a change in career paths, jobs, and influence. There is an expectation in more social features. Also, this generation is used to the age of data. This also spurs shorter attention spans. If something isn’t interesting, they know they can just got find something else due to the vast wealth of data.

Francine talks about things she grew up without. No Facebook, Fax, Computer, Fax, Intel, McDonald’s, Computers, etc. What she did have was privacy, security, clean air, healthcare, two parent household, and an extra-marital affair that no one found out about.

Francine wonders how much “in the way” the older Gen X generation is, as it pertains to Gen Y moving ahead and doing what they need to do. School in its present form isn’t teaching what is needed for upcoming jobs. Sure, it teaches history, sciences that are valid, etc., but is missing the technologies that are necessary for those that are entering into the new industries. For Gen Y.5, school, college, jobs are becoming meaningless as it pertains to business, finance, and tech.

The big change came when mobile came to the forefront, having a communication system that allows you to socially interact in a multitude of ways from wherever you are. Voice, text, social networks, etc. As it pertains to privacy, most Gen Y.5ers don’t really care about privacy, nor do they use the privacy features offered by networks like Facebook.

The one thing I think might have been missed, is that Mark is a very, very special case. However, most 16-year olds are not like Mark. They will mostly have regular jobs. Sure, they will use more tech, but right now most of them are using text messaging, MySpace, and Facebook - not selling companies, and creating new startups.


Gnomedex 8.0: Search Life Meets Real Life with Danny Sullivan

Posted by Andru Edwards Categories: Business Tools, Features, Legal

Danny Sullivan is the Editor-in-Chief of Search Engine Land, here to talk about search. He talks about how we used to get info. That would be the library, friends, family, and encyclopedia (which weren’t written by everyone.) The search revolution started the information retrieval revolution, and the change from that is still underestimated. In 2000, a “Consumer Daily Question Study” was conducted, 74 people recorded all questions they sought answers to, and the majority of respondents used search engines to find the answer to their questions. Search engines were at 32%, while libraries were just 3%.

Today, 58% of people use the internet if they need an answer, while 53% turn to a professional.

Danny brought up a question - if you need the phone number of the Edgewater hotel next door, how would you find it? Most in audience would search Google, one or two would call 411, and less would use the Yellow Pages. 49% of internet users search every day. That is up 30% from 2006. Jumping off the web, location apps on the iPhone is also search, GPS is search, TV is search. These are all different ways that we are able to use search.

As more becomes searchable, and as serch becomes more used, we get collisions between real life and online life.

US Navy building in San Diego that no one really saw from the air until now, thanks to Google Maps. $600,000 will be spent to reshape the building due to concerns.

Google StreetView has some conflicts as well. There are positives and negatives, and Danny gives examples of both.

So what is the balance? Do we let anyone remove anything from Google and other search engines?

Danny is now calling people in the audience, whose phone numbers he pulled off of search. He then asked them about different things in their life that he was able to find using the Internet. Things like Amazon, Flickr, Google, microblogs, etc. It’s a valid point to show that you can get a lot of information about someone by just using Google. Aside from “personal” info on web, searches we make are personal. What about the issue where Viacom demanded all the searches done on YouTube in history from Google? Location apps are cool, though now more people know your location. Does Apple know all the places you go by way of your iPhone? Is there even a way to “clear” this data?

The conundrum now is that more is being made searchable, more people are searching and we’ve hardly figured out the issues.


Blog Business Summit: 10 Ways To A Killer Blog

Posted by Andru Edwards Categories: Blogging, Features, Marketing, Planning

Robert and Maryam are speaking on getting noticed in the new word-of-mouth network.

1) Blog because you want to. A story without live is not worth telling. Maryam talks about how Robert kept pushing her to blog for four years. Then one day, she started to blog. As soon as she started, she was blogging about Robert and he tried to get her to stop talking about him on her blog.

If you are blogging about something you don’t really care about because you think it’s profitable, you won’t have passion to go long-term.

2) Read other blogs. Use Technorati to find blogs that are similar to the topics you want to discuss, pick up writing styles, and learn about your competitors. If you read 50 blogs in two weeks and you aren’t compelled to answer back the things that you are reading, you probably won’t be a good blogger.

Maryam started blogging because she was going to a lot of conferences, but people told her they had no way of linking to her. It brings out community and a bond that she hadn’t experienced before. Through blogging she has gotten a much better job and has made a lot more friends. She loves it.

3) Pick a niche you can own - be different. There are two kinds of bloggers - ones that want to make things, and shake things. Others just want to talk to their friends and use their blogs to post baby pictures, talk about books they read, etc. Either way, each group should have a common set of values. When Robert visited people outside of Silicon Valley, he studied the way people use their computers. People go to Google and search for Yahoo because they want to get to Yahoo. Same for Yahoo, one of their top terms is Google.

Normal people outside the tech world aren’t using things like Google Maps, Google Groups, or Picasa. Everyone comes at this world through the search engine, so how do they interact with that?

Question - if you were to pick a category to be different in, would that be the tech category? Yes, it would be hard, but Mike Arrington came in late to the game and went to number one. He was also very focused on a very specific part of the tech industry, being Web 2.0.

There was a niche blogger in London who talks about the London Underground transportation system. After the London bombing, everyone hit her site, and now she is popular. Of course, we don’t want to have a terrorist act happen to make us famous, but you get the point.

Click to continue reading Blog Business Summit: 10 Ways To A Killer Blog


Blog Business Summit: Jason Calacanis Keynote - From Weblogs, Inc. to Netscape

Posted by Andru Edwards Categories: Blogging, Features, Marketing

9:07: Jason hits the stage and says you don’t have to have the gin tasting the night before the conference instead of the night after.

9:08: Blogging is a great way to build a business, and it’s a business in and of itself. back in 1994, people thought the web was the place to get text, and then thought it was a magazine, then maybe the future of TV. However, you can do a lot of different things with it. Same with blogs - they are like paper. You can make a marketing brochure, a beautiful book, or toilet paper.

9:10: Blogs are real and authentic. There is a movie called “Homepage” which Jason recommends to the attendees. No one knows who Justin Hall is, which blows him away. In 2002-2003 there was a lot of mistrust overall. This is where blogs became free, and started gaining traction. People wanted to express themselves, and that created the perfect storm for blogging. Enter Weblogs, Inc.

9:12: Rafat Ali over at www.paidcontent.org earns about $70,000 from blogging, twice what he was earning working for Jason at Silicon Alley Reporter. Jason started to see the power in the medium. Xeni Jardin flourished after working for Jason, which is when he started wondering if he was holding people back rather than letting them loose. The proof was that when they left, they did better and more interesting work.

9:15: When Silicon Alley Reporter was over, Jason and his CTO Brian Alvey started talking about blogging. They started building blogs in the fall of 2003, and Jason’s idea was that they make is similar to About.com with a bunch of mini-portals.

Click to continue reading Blog Business Summit: Jason Calacanis Keynote - From Weblogs, Inc. to Netscape


Blog Business Summit: What’s Next In Online Communication?

Posted by Andru Edwards Categories: Blogging, Design, Features, Marketing, Planning

Jeremy Pepper, Jeanette Gibson, and John Starweather

How does Cisco manage relationships with End Users when there is a reseller middle man?

By providing them a unique way to interact with the company online. They can log in and get a personalized view, along with interactivity.

Can they talk about steps they are taking to educate employees internally about the potential for engagement, so that they understand the impact of blogs, podcasting, etc.?

To educate, you need to have some good data so that you can show how influence really moves across the Internet, and how something you might post online actually reaches customers and hits the community. Cisco puts a blog, podcasting, and news section on their Intranet system, so global employees can all get to that information easily.

Click to continue reading Blog Business Summit: What’s Next In Online Communication?


Blog Business Summit: Setting Up TypePad

Posted by Andru Edwards Categories: Blogging, Business Tools, Features, Software

11:30: TypePad is a hosted blogging service that gives you a 30-day free trial. Keywords are very important. What words do people use when they try to find your product or service? This aids in choosing a TypePad subdomain for your blog address.

11:35: Dave takes everything through the basic TypePad setup process. Filling in fields, choosing a domain, Terms of Service, etc.

11:38: Question - Are you giving traffic to Six Apart rather than to yourself when going with a hosted blogging service? The blog should be subset of your domain. You can redirect your domain from TypePad through their interface, forwarding your TypePad blog to your personal site.

11:43: Focusing on title of the blog - again, focus on keywords here. Then moves to choosing a TypePad layout template. The further down content is on a page, the less relevant to Google. As for sidebar, 2 column right is much better than 2 column left as far as ranking.

11:49: Password-protected blogs are an option, which is great for private communication or corporate blogs.

11:56: Dave goes on to show the TypePad interface and posts a blog post right from the stage.


Live-Blogging Blog Business Summit: Dave Taylor Keynote, The Future of Findability

Posted by Andru Edwards Categories: Blogging, Business Tools, Features, Marketing

We are here at the 2006 Blog Business Summit in Seattle. Dave Taylor just took the stage to give his keynote.

9:00 AM: Dave begins by asking how many people updated their website in the past seven days. Of course, many of them have, since this is the Blog Business Summit. However, maybe 5% of site owners update at least weekly.

9:03: Google aims to provide good, fresh content. Same with all search engines. Since most info on the web is out of date, this is the dilemma of the search engines.

9:04: What is findability? When customers try to find your product or service, can they find it? This is what is critically important to your business - especially if they find your competitor instead of you. Every time someone finds someone else, they aren’t finding you.

9:05: No one really understands what the best practices of blogging really are - they are case by case. If you can’t be found, you’re already dead. If I ask my cellphone for the closest Chinese restaurant, and the Chinese restaurant across the street doesn’t show up as a search result, they’re dead.

Click to continue reading Live-Blogging Blog Business Summit: Dave Taylor Keynote, The Future of Findability


Things To Consider Before Redesigning Your Website

Posted by Andru Edwards Categories: Design, Features, Planning

It’s a familiar story. Your Web site was designed around the time when an upstart named Google was just getting their foot in the door of the Search Engine market. At the time, it was a great Web site. It might have even had some cool new features like some JavaScript rollovers or maybe even some Flash.

Unfortunately, times change. Those image rollovers that you used to think were innovative are now horribly outdated and your competition seems to have redesigned their Web site about every 6 months since yours went live several years ago. It’s time to redesign.

Click to continue reading Things To Consider Before Redesigning Your Website


Incorporation: Right For Your Business?

Posted by Andru Edwards Categories: Features, Legal, Planning

For anyone starting up his or her own business, an understanding of business incorporation is must. While there are both pros and cons in taking this step for your business, you want to be sure that whichever side you fall down on, you are making an informed decision that will ultimately result in the flourishing of your endeavors.

The first stage in establishing any business entity is to decide the legal structure this will take. These structures range from sole proprietorship to several types of corporation, and the form you select will depend largely on your business intentions. A small business, owned by a single person, is generally run as a sole proprietorship, and though there are few tax benefits to operating in this way, there is also far less paperwork involved in establishing operations. Incorporation is most suited to larger operation, owned by two people or more, who wish to protect their personal assets, enjoy a multitude of tax benefits and find new ways to raise capital in the future.

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