Nielsen and Twitter are joining forces to create Nielsen Twitter TV Rating. Twitter, as we all know, is a social media platform that sees more than a billion tweets every 2.5 days on an inexhaustible list of topics. Nielsen specializes in information, particularly what consumers watch and buy. With Nielsen Twitter TV Rating, the two companies hope to find a standardized way of measuring the conversations happening around TV shows.
The ratings will be commercially available Fall 2013, and, according to Twitter's blog, will function as "one common benchmark from which to measure the engagement of their programming." The new rating system will set in place measures to quantify the people discussing the TV shows, as well as the people who were exposed to the conversation. The goal will be to provide "the precise size of the audience and effect of social TV to TV programming."
This is not the two companies first pairing, as both came together earlier this year to measure the impact of brand advertising campaigns using Twitter surveys.
Read More | Twitter Blog
Facebook revealed at the Social Apps Conference that they are currently in the testing phases of a new feature for the social networking site called "Buy With Friends" which is a kind of group buying option. When someone buys a virtual item in an app or game, and posts about it on their news feed, any of their friends will be able to buy the same item directly from that news feed, at a discount. This will allow people to save money on virtual goods, and incitate more people to purchase items. It's a small feature, but that could bring a lot of money if it takes off.
Read More | Mashable
When Twitter launched NewTwitter, their revamped web site, one of the improvements they added was the ability to embed pictures, music and videos in tweets. Anytime someone would link to a YouTube video for example, instead of appearing as a link on the Twitter site, the video contest would appear embedded in the Twitter app. Yesterday, Twitter announced that many more services are now supported by their embedding feature. Now, anytime a user links to Blip.TV, Instagr.am, Rdio, SlideShare and DipDive, the content will appear embedded right on Twitter. This is good news for users of the Twitter site, and something a lot of stand alone clients would benefit from. The company also says that they will keep adding more services in the coming months. It's interesting to see all the different ways Twitter can extend what 140 characters can contain.
Oh and remember, you can follow Gear Live on Twitter as well!
Read More | Twitter Blog
Livestream has had a presence on Facebook for a while now. It's been used to stream the Facebook announcements live on the social network, as well as provide other Livestream content that users could watch directly on Facebook. Now, the social site is introducing the Livestream app, which will allow any user of Facebook to stream video directly from Facebook, at a press of a button, onto their walls. This includes all the Livestream platform features such as making this a regular podcast, with archived videos, or even pay-per-view shows. If you already have a Livestream channel, you can embed it directly on your Facebook page. This will remove some of the steps where viewers would have to move from one site to the next, and show your content directly to your friends. While partners have had access to some of those services for a while now, it's the first time users can do it with a single click, at no cost. This is yet another move by Facebook to bring social components to every facet of the web.
You can join Gear Live on Facebook to get our news directly!
Read More | Facebook
© Gear Live Media, LLC. 2007 – User-posted content, unless source is quoted, is licensed under a Creative Commons Public Domain License. Gear Live graphics, logos, designs, page headers, button icons, videos, articles, blogs, forums, scripts and other service names are the trademarks of Gear Live Inc.