Facebook to reveal ads targeted to user behavior patterns
Posted by John Kilhefner Categories: Advertising, Corporate News, Social Media, Social Networks
Facebook is now compliant with the Online Interest-Based Advertising Accountability Program, and has to show the AdChoice icon in behaviorally targeted Facebook Exchange (FBX) ads. This allows users to know when an ad is marketed to them on their browser behavior. The catch, however, is that the icon is only displayed when a user interacts with it by scrolling of the gray "X" over the ad.
Facebook will change the "Report this Ad" text with "Learn About Facebook Ads," and users can choose to opt out of specific ad networks. As Engadget notes, however, whether this legally complies with the Federal Commission guidelines for "clear and prominent notice" is unsure, as the ads only reveal itself as targeted once a user interacts with it.
AdChoice implementation will start at the end of March.
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| ASRC Reviews via AdAge
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Google vs. Federated Media vs. MSN AdCenter
Posted by Andru Edwards Categories: Advertising
Just came across a pretty interesting and entertaining look at three advertising channels that one can use to monetize their websites, including a look at demographics and such. For example, this look at Federated Media and MSN AdCenter:
MSN Advertising says MSN Tech & Gadgets (MSN and partner content) is “the place to reach technology users”:
Demographics
Gender: 70% male, 30% female
Age: 69% are 25-54
Income: 61% have household income $50K+, 41% have household income $75K+
Education: 50% college graduates or higher
Occupation: 42% are professional/managerialFederated Media says its sites “cater to cultural influencers, technology decision makers, early adopters…”:
Demographics
Gender: 79% male
Average Age: 32.7
Income: Average household income range $50,000-$74,999
Occupation: 50% management, 20% Director or above
It should be noted that Federated Media is a closed advertising network, but the benefit there is that if you fit into their network, you stand to see a nice increase in revenue.
Read More | ZD Net
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