Blog Business Summit: Jason Calacanis Keynote - From Weblogs, Inc. to Netscape
Posted by Andru Edwards Categories: Blogging, Features, Marketing,
9:07: Jason hits the stage and says you don’t have to have the gin tasting the night before the conference instead of the night after.
9:08: Blogging is a great way to build a business, and it’s a business in and of itself. back in 1994, people thought the web was the place to get text, and then thought it was a magazine, then maybe the future of TV. However, you can do a lot of different things with it. Same with blogs - they are like paper. You can make a marketing brochure, a beautiful book, or toilet paper.
9:10: Blogs are real and authentic. There is a movie called “Homepage” which Jason recommends to the attendees. No one knows who Justin Hall is, which blows him away. In 2002-2003 there was a lot of mistrust overall. This is where blogs became free, and started gaining traction. People wanted to express themselves, and that created the perfect storm for blogging. Enter Weblogs, Inc.
9:12: Rafat Ali over at www.paidcontent.org earns about $70,000 from blogging, twice what he was earning working for Jason at Silicon Alley Reporter. Jason started to see the power in the medium. Xeni Jardin flourished after working for Jason, which is when he started wondering if he was holding people back rather than letting them loose. The proof was that when they left, they did better and more interesting work.
9:15: When Silicon Alley Reporter was over, Jason and his CTO Brian Alvey started talking about blogging. They started building blogs in the fall of 2003, and Jason’s idea was that they make is similar to About.com with a bunch of mini-portals.
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Blog Business Summit: Setting Up TypePad
Posted by Andru Edwards Categories: Blogging, Business Tools, Features, Software,
11:30: TypePad is a hosted blogging service that gives you a 30-day free trial. Keywords are very important. What words do people use when they try to find your product or service? This aids in choosing a TypePad subdomain for your blog address.
11:35: Dave takes everything through the basic TypePad setup process. Filling in fields, choosing a domain, Terms of Service, etc.
11:38: Question - Are you giving traffic to Six Apart rather than to yourself when going with a hosted blogging service? The blog should be subset of your domain. You can redirect your domain from TypePad through their interface, forwarding your TypePad blog to your personal site.
11:43: Focusing on title of the blog - again, focus on keywords here. Then moves to choosing a TypePad layout template. The further down content is on a page, the less relevant to Google. As for sidebar, 2 column right is much better than 2 column left as far as ranking.
11:49: Password-protected blogs are an option, which is great for private communication or corporate blogs.
11:56: Dave goes on to show the TypePad interface and posts a blog post right from the stage.
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Live-Blogging Blog Business Summit: Dave Taylor Keynote, The Future of Findability
Posted by Andru Edwards Categories: Blogging, Business Tools, Features, Marketing,
We are here at the 2006 Blog Business Summit in Seattle. Dave Taylor just took the stage to give his keynote.
9:00 AM: Dave begins by asking how many people updated their website in the past seven days. Of course, many of them have, since this is the Blog Business Summit. However, maybe 5% of site owners update at least weekly.
9:03: Google aims to provide good, fresh content. Same with all search engines. Since most info on the web is out of date, this is the dilemma of the search engines.
9:04: What is findability? When customers try to find your product or service, can they find it? This is what is critically important to your business - especially if they find your competitor instead of you. Every time someone finds someone else, they aren’t finding you.
9:05: No one really understands what the best practices of blogging really are - they are case by case. If you can’t be found, you’re already dead. If I ask my cellphone for the closest Chinese restaurant, and the Chinese restaurant across the street doesn’t show up as a search result, they’re dead.
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$100 Off Blog Business Summit Registration Fee
Posted by Andru Edwards Categories: Announcements, Blogging, Business Tools, Product Offers,
Okay Mind Campers, we have a bit of a treat for you. The Blog Business Summit conference is happening here in Seattle at the Bell Harbor Conference Center from October 25-27th. We were able to get special discounted rate for anyone who wants to attend. Simply put, if you would like to mingle with the major movers and shakers in the blogging world, this is the place to be. By using our link and coupon code, you will get a $100 discount off of the entrance fee. Here are the details:
Head on over to The Blog Business Summit and click on “Register Now” at the top of the page. During the checkout process, enter coupon code AESM06 to receive the $100 discount.
If you know anyone else who may be interested in attending, feel free to forward this information to them!
Gallery: $100 Off Blog Business Summit Registration Fee
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