Google Latitude adds check-in deals

Posted by Andru Edwards Categories: Location Services, Marketing, Mobile, Product Offers,

Google took aim at Foursquare on Thursday with the addition of checkin rewards for its Latitude app for Google Maps, while replacing 'mayors' with "gurus" and "VIPs".

Google's location class warfare didn't stop there: there are a poor, middle, and elite class under Google's hierarchy, known as "Regulars," "VIPs," and "Gurus," respectively. Users who check in for the first time might not receive any special designation.

Users will need to update to Google Maps 5.2 via the Android Market, join Latitude, then tap "check in here" from the menu. Google said a version for the iPhone would be coming soon.

The new rewards will be rolled out - where else? - at the South by Southwest Interactive (SXSWi) show in Austin, Texas this weekend, where discounts will be offered at restaurants, bars, and other venues around the downtown area.

The new checkins scheme provides a sort of game-like approach to rewards, with additional checkins propelling users to new social rankings - and new discounts, to boot. "Footprint" icons let users track their progress. As an example, a restaurant could offer a free drink to a regular, free breadsticks to a VIP, and possibly a free dessert to a "guru".

Google began offering checkins on Latitude in February.

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