Blog Business Summit: Setting Up TypePad
Posted by Andru Edwards Categories: Blogging, Business Tools, Features, Software
11:30: TypePad is a hosted blogging service that gives you a 30-day free trial. Keywords are very important. What words do people use when they try to find your product or service? This aids in choosing a TypePad subdomain for your blog address.
11:35: Dave takes everything through the basic TypePad setup process. Filling in fields, choosing a domain, Terms of Service, etc.
11:38: Question - Are you giving traffic to Six Apart rather than to yourself when going with a hosted blogging service? The blog should be subset of your domain. You can redirect your domain from TypePad through their interface, forwarding your TypePad blog to your personal site.
11:43: Focusing on title of the blog - again, focus on keywords here. Then moves to choosing a TypePad layout template. The further down content is on a page, the less relevant to Google. As for sidebar, 2 column right is much better than 2 column left as far as ranking.
11:49: Password-protected blogs are an option, which is great for private communication or corporate blogs.
11:56: Dave goes on to show the TypePad interface and posts a blog post right from the stage.
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Live-Blogging Blog Business Summit: Dave Taylor Keynote, The Future of Findability
Posted by Andru Edwards Categories: Blogging, Business Tools, Features, Marketing
We are here at the 2006 Blog Business Summit in Seattle. Dave Taylor just took the stage to give his keynote.
9:00 AM: Dave begins by asking how many people updated their website in the past seven days. Of course, many of them have, since this is the Blog Business Summit. However, maybe 5% of site owners update at least weekly.
9:03: Google aims to provide good, fresh content. Same with all search engines. Since most info on the web is out of date, this is the dilemma of the search engines.
9:04: What is findability? When customers try to find your product or service, can they find it? This is what is critically important to your business - especially if they find your competitor instead of you. Every time someone finds someone else, they aren’t finding you.
9:05: No one really understands what the best practices of blogging really are - they are case by case. If you can’t be found, you’re already dead. If I ask my cellphone for the closest Chinese restaurant, and the Chinese restaurant across the street doesn’t show up as a search result, they’re dead.
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