‘Groupon Now’ brings instant, spur-of-moment, location-based deals

Posted by Andru Edwards Categories: Location Services, Marketing, Startups,

Groupon has launched an instant, location-based mobile deal offering service called Groupon Now. The service offers various deals throughout the day via a mobile application or on the Web, rather than a single deal delivered to your inbox.

It's similar to the way services like Foursquare or Facebook Places offer discounts and deals, tapping into your device's GPS to peddle coupons in real-time. When you enter your location, Groupon Now lets you choose the type of deal you'd like, whether it's a half-price salsa lesson or a discount on a cheeseburger. Using your existing Groupon account, you can purchase the deal with one click, present a barcode for the vendor to scan, and claim your discount.

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