Google takes aim at Facebook with Google+

Posted by Andru Edwards Categories: News, Social Networks,

Google on Tuesday took another leap into the social space with Google+, which aims to connect people via specific friendship circles, interests, location, and more.

Google+, which is currently operating via a "field trial," has four main components: Circles, Sparks, Hangouts, and Mobile.

"We'd like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project," Google said in a blog post.

Google+ begins with Circles, which helps compartmentalize all the people in your life. Google took a swipe at Facebook, arguing that putting everyone under the "friends" label hurts the ability to share. It becomes sloppy, scary, and insensitive, the search giant said.

"From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software," Google said. "Just make a circle, add your people, and share what's new—just like any other day."

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