Over a year ago, Yahoo purchased the blog host Tumblr for $1.1 billion. Today their investment is not looking so good. Rather than seeing growth, in the past six months Tumblr had lost over 7 million users.
Back in December, Tumblr boasted 49 million regular users. As of yesterday, consumer reports showed only 42 million. That's a 15 percent drop in traffic, presenting a problem for Yahoo, which has been trying to attract advertisers for the blogging service in order to monetize it.
When Yahoo first made the purchase, they stated that they would not make changes, and true to their word, Tumblr has remained more or less the same as it has been for years. No overhead policy change can really explain the loss of users (and consequently revenue.)
Tumblr is facing some security issues, according to a post on the staff blog.
"A human error caused some sensitive server configuration information to be exposed this morning," read the blog post. "Our technicians took immediate measures to protect from any issues that may come as a result."
Tumblr said that it's unlikely users' personal information was compromised, but that independent auditors will be consulted to confirm this.
"We're certain that none of your personal information (passwords, etc.) was exposed, and your blog is backed up and safe as always. This was an embarrassing error, but something we were prepared for," Tumblr continued.
The company didn't give many concrete details as to what the breach actually effected and said that even though sensitive information was not compromised, "the fact that [this problem] occurred at all is still unacceptable." Tumblr pledged that its team is "seriously evaluating and adjusting our processes to ensure an error like this can never happen again."
Comments on the blog post didn't suggest that users were particularly upset by the security issue. One user said "you guys need a better coding staff." Another user applauded Tumblr's speedy response: "Deal with these things. Good job Tumblr."
Reps from Tumblr did not immediately respond to a request for comment on the problem.
In December, Tumblr suffered from an outage that it blamed on a maintenance error. After the site was restored, Tumblr admitted that it has struggled to keep up with the site's growth. The site now averages more than 500 million monthly page views.
When someone picks a blogging service, what often determines which one they'll pick may be the price or features. However, reliability is often forgotten, despite the fact that if your site goes down, nothing else really matters. Pingdom, an Internet monitoring company, published a study they did of some of the most popular blogging platforms on the Internet. The study was conducted over 2 months, and covered the services from Tumblr, Wordpress, Typepad, Blogger and Posterous. They used in-house software to monitor uptime, and check the availability of certain services. Overall, they found that during the period tested, Tumblr was by far the most unreliable, with Blogger being the winner at basically no downtime whatsoever. Check out the report for full details.
Read More | Pingdom
© Gear Live Media, LLC. 2007 – User-posted content, unless source is quoted, is licensed under a Creative Commons Public Domain License. Gear Live graphics, logos, designs, page headers, button icons, videos, articles, blogs, forums, scripts and other service names are the trademarks of Gear Live Inc.