Twitter acquires Bluefin Labs to create innovative ad products
Posted by John Kilhefner Categories: Acquisitions, Advertising, Social Networks,
Twitter is expanding on its Nielsen deal to develop social TV ratings through an acquisition of Bluefin Labs, a firm specializing in statistics for television networks. The acquisition, says Twitter, will allow the social network to create "innovative new ad products."
Second-screen apps seem to be on the rise these days, but in the case of Twitter, people are more than likely already using it while watching TV. The question is, how much money will this bring Twitter through advertising?
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| Twitter Blog via Engadget
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