The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.
This business plan backfires because 1) not all entities ARE advertisers and 2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place.
Now the incentives are misaligned:
- Individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes)
- Creators want to reach fans but their posts are being throttled to force them to pay to be seen
- Brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.
Facebook stands in contrast to other social media like Twitter, YouTube, and Instagram where all content is shared with all followers.
Google on Tuesday took another leap into the social space with Google+, which aims to connect people via specific friendship circles, interests, location, and more.
Google+, which is currently operating via a "field trial," has four main components: Circles, Sparks, Hangouts, and Mobile.
"We'd like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project," Google said in a blog post.
Google+ begins with Circles, which helps compartmentalize all the people in your life. Google took a swipe at Facebook, arguing that putting everyone under the "friends" label hurts the ability to share. It becomes sloppy, scary, and insensitive, the search giant said.
"From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software," Google said. "Just make a circle, add your people, and share what's new—just like any other day."
Groupon has launched an instant, location-based mobile deal offering service called Groupon Now. The service offers various deals throughout the day via a mobile application or on the Web, rather than a single deal delivered to your inbox.
It's similar to the way services like Foursquare or Facebook Places offer discounts and deals, tapping into your device's GPS to peddle coupons in real-time. When you enter your location, Groupon Now lets you choose the type of deal you'd like, whether it's a half-price salsa lesson or a discount on a cheeseburger. Using your existing Groupon account, you can purchase the deal with one click, present a barcode for the vendor to scan, and claim your discount.
Read More | Groupon
Vokle is comprised of a small team of technology and communication enthusiasts in California, and they've built an incredibly powerful platform for video conferencing. With just a few clicks you can become the host of your own video talk show, and start taking questions from a live audience.
You can post your show in one of several categories on Vokle, including topics like: entertainment, arts & lifestyle, technology, business, learning, and offbeat. It's is easy to use, social media friendly, entertaining, and very interactive.
Vokle has built its platform with a heavy focus on social media integration, and you can sign into the website using your Facebook or Twitter account. I found the embed feature to be one of the coolest I've seen in any video sharing service. You can embed a single line of code on any webpage, giving fans and followers multiple access portals to your show when it goes live.
Read More | Vokle
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