The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.
This business plan backfires because 1) not all entities ARE advertisers and 2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place.
Now the incentives are misaligned:
- Individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes)
- Creators want to reach fans but their posts are being throttled to force them to pay to be seen
- Brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.
Facebook stands in contrast to other social media like Twitter, YouTube, and Instagram where all content is shared with all followers.
Google on Tuesday took another leap into the social space with Google+, which aims to connect people via specific friendship circles, interests, location, and more.
Google+, which is currently operating via a "field trial," has four main components: Circles, Sparks, Hangouts, and Mobile.
"We'd like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project," Google said in a blog post.
Google+ begins with Circles, which helps compartmentalize all the people in your life. Google took a swipe at Facebook, arguing that putting everyone under the "friends" label hurts the ability to share. It becomes sloppy, scary, and insensitive, the search giant said.
"From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software," Google said. "Just make a circle, add your people, and share what's new—just like any other day."
The acquisition was confirmed by Delicious, which confirmed the deal via its blog. Yahoo will continue to operate the site until July, when it will pass to AVOS, which is being run by the founders of YouTube, Chad Hurley and Steve Chen.
"Today, we're pleased to announce that Delicious has been acquired by the founders of YouTube, Chad Hurley and Steve Chen. As creators of the largest online video platform, they have firsthand experience enabling millions of users to share their experiences with the world," Delicious said in its blog post. "They are committed to running and improving Delicious going forward."
When it comes to online video, no one serves more data than Google, mostly through YouTube. However, the second place spot has recently been taken by Facebook. This spot used to be owned by Yahoo!, but now the social networking site has reached the second rank as a source of traffic for people watching videos online, according to a recent report from Tubemogul and Brightcove. It's still far behind Google, at 9.6% versus over 50% for the search giant. When it comes to amount of minutes watched however, surprisingly Twitter users seem to surpass Facebook, according to the report. The firms list other results like which types of media brands are most successful in the full PDF file linked below.
Read More | Tubemogul (PDF)
We know tons of people that prefer using third-party Twitter apps because the Twitter homepage is a bit too basic, but it looks like the company just threw that line of thinking right out the window. Dubbed ‘The New Twitter,’ the Twitter website has received a much-needed overhaul, and the end result is that it looks and feels very similar to Twitter for iPad…but in a browser. Get a look at it in action in the video above. The new design is rolling out to users as we speak.
Video is starting to take off in a big way on the Internet, what with services like Google Video, YouTube, Blip.tv, and others. If you have access to a camera and a Mac, the video lesson from the French Maid Podcast (above) should serve you well to beginning your way to creating video for the Internet. Wanna make money? Upload your videos to Revver for a revenue share.
Anyone out there doing video for the Internet? Feel free to share the tools you use, or other general tips.
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